Core Web Vitals

Core Web Vitals are three metrics that score a user’s experience loading a webpage. These metrics score how quickly page content loads, how quickly a browser loading a webpage can respond to a user’s input, and how unstable the content is as it loads in the browser. 

These three metrics are going to be bundled alongside Mobile Friendliness, Safe Browsing, HTTPS and Intrusive Interstitials into a signal Google is calling the “Page Experience Signal”.

core web values

What Do Core Web Vitals Do?

In short, these are a subset of factors that will be part of Google’s “page experience” score (basically, Google’s way of sizing up your page’s overall user experience).

Judging by Google’s announcement and the name itself, it’s fair to say that these measurements will make up the biggest chunk of your page experience score.

No One Likes A Slow Loading Website - Including Google!

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How Can I Improve Core Web Vitals?

It’s important to remember that these metrics don’t tell the whole story about the user experience on a website, but each metric can be pieced together to help developers troubleshoot in an efficient and methodical way.

Core Web Vitals are considered technical SEO. So what does this mean and how can you prepare for it? To see how well your website performs in terms of core web vitals, you should run a quick test of website performance analysis. To do so, you can use tools from Google like Search Console and Page Speed Insights and other tools like GTmetrix.

Improving Core Web Vitals should only be attempted by a professional web developer or SEO specialist.

how to improve core web vitals
  • Compress your images
  • Set up lazy loading
  • Adapt your image sizes
  • Optimize your CSS
  • Optimize your JavaScript
  • Only use the fonts you need
  • Minimize third-party scripts
  • Speed up your server – Use a CDN
  • Pre-load your cache

Core Web Vitals Are Ranking Factors

Anytime Google confirms something as a ranking factor, I would be paying very close attention.
Why does Google care so much about core web vitals?
Google ran some internal and external tests about websites and user experience. As you know, Google is all about making sure its users have the best experience possible.

To make sure that site owners paid attention to the new core web vitals they built it into the Google search engine algorithm with the Page Experience Update.

What does the update mean for you?
If you haven’t paid much attention on how to improve core web vitals, it’s time that you do.

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