Video Optimization Canada

Video Optimization is simply optimizing your video to be indexed and rank on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking. Gaining rank with your video on universal search has a lot to do with the authority of your website, how video-focused it is, and how it ranks for video-related queries. I recommend not placing such a huge emphasis on universal search, and rather reaching for higher ranks in video search.

Video optimization Canada

What Is Video SEO?

Video optimization for your website or your YouTube channel is all about file size, video quality, and website speed. It can feel overwhelming when you start considering what KB or MB size file you need and what formats like MP4 and WebM even mean.

But firstly, why is video important for your website? Interestingly, 96% of shoppers use video to discover more about products before they buy!

If used properly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy


YouTube Video Optimization

Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, most digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content, just like your website.

Having a strong YouTube presence can have an incredible impact on your brand reach and will give you the chance to engage with the millions of visitors of using the platform.

YouTube users are not there specifically to learn about your brand, they want to see videos relevant to their search query

youtube video content

YouTube Video Content

To improve that critical factor of Watch Time, you have to make sure your content is actually worth watching. Visitors on YouTube seek out videos according to their needs, so you want to create content that addresses these needs.

Videos that are overtly promotional or do not make much sense to people unfamiliar with your brand will not succeed on YouTube. Instead, you should focus on two basic video types: emotional and educational.

do I need videos on my website?

Do I need Videos on my Website?

In short, yes! One study shows that 93% of participants agree that video converts better or at least the same as other forms of content.

No matter your business you can benefit from creating video content that helps visitors earn trust. If you’re unable to create quality videos then it might be worth waiting until you can invest in the gear and people skilled in creating videos.

Video Optimization Canada

Selecting the right video format and optimizing how data gets delivered is a good start; however, to ensure a smooth user experience and faster loading times, your website must also be optimized to support high quality videos.

Adding videos to your website can sometimes be a double-edged sword. Web users love high-resolution videos, but if your website isn’t optimized to handle them, such content can cause performance problems. Data compression tools like Blazemp can reduce the size of video files without degrading image quality. Smaller media files load faster, so you can save users a substantial amount of time by compressing all of your videos.

It is critical to incorporate good solid Video SEO into your web pages to improve your search engine rankings. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web and achieve top search engine placement and first page search engine results.

Platforms like YouTube are great tools for gaining exposure, but if you want to boost your website’s ranking on Google, then you should host your video content on your own domain. When you upload videos to YouTube with a link to your website in the description, search engines give preference to YouTube. Contact Website Optimization Canada today to get started.

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