Mobile Friendly Web Design

In 2019, Google rolled out mobile-first indexing, meaning the search engine looks primarily at the mobile version of a website, considering this the “primary” version instead of the desktop version. Mobile friendly web design ensures that Google can crawl your site properly. 

mobile friendly web design

Mobile First Indexing

Mobile devices are revolutionizing the way we connect, and as a result, the way businesses operate. In fact, the majority of web traffic now comes from mobile devices. 

Mobile devices take up 63% of organic search visits. 
Google’s mobile-first indexing uses the mobile version of the site for indexing and ranking.

What Is Mobile First Indexing?

At its simplest, mobile friendly design means your website’s information – images, texts, videos, links – is easily and readily accessible across all different platforms and, most particularly, on the much smaller screen of smartphones and tablets.

Google predominantly uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking. If you have structured data on your site, make sure that it’s present on both versions of your site.

mobile first indexing

Google predominantly uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking. This is called mobile-first indexing.

With mobile-first indexing, there is only one index (the same one Google uses now). The change to mobile-first indexing does not generate a new “mobile-first” index, nor is it creating a separate “mobile index” with a “desktop index” remaining active. Instead, it simply changes how content is added to the existing index.

As mobile usage continues to grow, apps and mobile websites can help you connect with customers.

What Are Best Practices For Mobile Website Design?

By utilizing practices such as proper core web vitals and building a responsive layout and decluttering design, you can improve mobile user experience and rank higher in search engines. Being mobile-friendly means your website displays different versions depending on what devices visitors are using. Mobile devices have smaller screens than desktops, so a mobile-friendly website adjusts to give users a better viewing experience.

Mobile Website Design Best Practices:

  • Develop a responsive layout
  • Optimize website speed
  • Compress images
  • Use short forms
  • Use HTML5 instead of Adobe Flash
  • Avoid pop-ups
  • Use GPS directions
  • Use a large and readable font
  • Use Google analytics
  • Space out links
  • Include a call-to-action (CTA)
  • Change button size and placement
  • Declutter web design
  • Test the website on mobile devices regularly

What Are The Benefits Of A Mobile-Friendly Website?

A mobile friendly website has several benefits for both businesses and their customers. Having a website that is optimized for mobile devices is far better than a website that is not mobile-friendly. This is because mobile friendly websites provide users with a better experience, which can lead to higher levels of engagement and conversion.

In a world where more and more people are using mobile devices to access the internet, it is crucial for businesses like yours not only to have an online presence but also to create sites that work well with these smaller screens.

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I specialize in Website Development and Search Engine Optimization that is designed to get your business top search engine placement through Google My Business, SEO Techniques, meta tag analysis, professional search engine submissions, link popularity, proper internet writing techniques and keyword placement within your website. One thing is for sure! If you don’t start now, it will take even longer…so what are you waiting for?

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