What Is Black Hat SEO?

People often ask: What Is Blackhat SEO? Black Hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t help the searcher and often end in a penalty from search engines. Black hat techniques often include keyword stuffing, buying links, and hidden content.


Black Hat SEO

Showing up in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization.

The use of Black Hat SEO techniques is the wrong way. Black hat SEO seeks to fool search engine algorithms, rather than help the user with their search results.

Black Hat SEO Seeks To Fool Search Engine Algorithms


Black Hat Techniques In SEO

Black hat SEO goes against the all the guidelines set by search engines like Google, and manipulates them to gain higher search engine rankings. This can lead to being completely disqualified from search results.

What Are The Risks Of Black Hat SEO?

There are significant risks involved with using black hat tactics to rank your website, and that’s the reason why most SEOs choose not to consider such approaches. The majority of the SEO industry deems these practices to be completely unethical.

A benefit of black hat SEO is that unscrupulous website operators can reach high link popularity in a short amount of time and achieve large profits. Many webmasters make use of it, because it takes some time for search engines to recognize spam. However, penalties or banishment from the Google index will likely be the result of the use of these techniques. SO, DON’T DO IT!

risks of black hat seo

Reasons To Avoid Black Hat SEO

Digging into Google’s Webmaster Guidelines, we can see that these clearly state that such violations “may lead to a site being removed entirely from the Google index or otherwise affected by an algorithmic or manual spam action.”

The number one reason not to use black hat SEO tactics is that they will ultimately result in your site losing search rankings, visibility, and traffic.

Google Is Good At Identifying And Penalizing Black Hat SEO

Of course, there are plenty of people who want to win the game without following its rules. For such people, there’s black hat SEO. Black Hat SEO practitioners know all the rules of search engine optimization and use that understanding to take shortcuts that aren’t exactly laid out in Google’s best practices.

A Google Penalty Normally Results In A Significant Drop In Search Engine Rankings

Unethical Optimization Approaches

Even in cases when rankings and organic performance initially increases from manipulative techniques, these are very rarely sustained. While it might take some time for Google to discover that a site utilizes unethical approaches (this could be that a manual review was conducted or that a core algorithm was updated), once it happens, a loss of traffic is inevitable.


Here are some simple guidelines for practices to avoid. Basically, if it feels shady or dishonest, it probably is.

Avoid Keyword Stuffing

Search engines are very good at detecting keyword stuffing, and they penalize offenders by not displaying their content. Therefore, you’ll want to use keywords moderately and naturally. Trust plays a large part in search success.

If primary consideration is given to search engines over users, there’s a good chance that the site’s ability to convert will be greatly reduced. Therefore, you’ll want to use keywords moderately and naturally. I recommend using a plugin such as Rank Math to monitor your keyword usage. 

Avoid Buying Links

A high-quality, relevant link can drive traffic to your domain while also telling Google’s algorithm that you’re a trustworthy source.

A good backlink can also help Google map your website so that it has a better idea of what you’re all about, making it easier to serve you up as a search result. But, buying a link is against Google’s Webmaster Guidelines, and according to Google – It doesn’t work.

Avoid Hidden Content

Like a hidden link, hidden content is content that’s made the same color as the background. It’s a tactic that intends to include as many keyword phrases, long-tail keywords, and semantically-linked words as possible in a page.

Of course, Google’s algorithm can tell the difference between keywords within the body of a paragraph and keywords and content hidden in the background.


Cloaking can take many different forms, and it is very different from hiding content on any given web page. In SEO, it refers to displaying different content to users and search engines. Google and other search engines have protections in place to warn users of site that might harm them, their data, or their devices, but cloaking bypasses this and allows the web developers to deliver unfiltered content to users.

Misuse Of Schema Markup

Schema markup allows search engines to better understand what your content is about. When you add this code to your site, you get rich snippets of your pages in the SERPs. Rich Snippets are search results that add additional information, like product ratings and prices.

When a markup language follows the set grammar rules correctly, it is said that it’s been correctly formatted (e.g. in the XML validation tools, such as a sitemap, it’s common to run into this expression).

The Bottom Line

SEO is crucial to your site’s growth and success. However, over-optimizing your content or using shady practices can lead to a significant drop in your search engine rankings. And, search engines such as Google may very well ban and/or delist your site entirely for engaging in black hat SEO.

I strongly suggest using White Hat SEO techniques instead, and earning your SERP positions the legitimate and honest way.

White Hat SEO is ethical, legally not objectionable Search Engine Optimization which promotes positive ratings. In the long term, white hat SEO is the only way to stay in the rankings consistently while maintaining SERP longevity. 

Website Optimization

Website Optimization (SEO) is considered be the best and most efficient and consistent source of traffic for one’s website. When you need results, making on-page website optimization is often the best place to start.

Optimizing pages on your site to improve user experience and give Google a clearer idea understanding of your content can go a long way toward better ranking and traffic.

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