The Truth About Website Optimization And SEO
The truth about Website Optimization and SEO. You can’t just do your SEO on Monday. You can’t just randomly do SEO at your whim. It isn’t going to bring results if you aren’t working on it every day. SEO is an on-going process.
Is your SEO not going the way you wanted or expected?
Today’s highly competitive business environment has placed increased emphasis on getting whatever advantage possible, as fast as possible.
Everybody wants the secret sauce of website optimization (SEO) to work its magic for their website and drive the traffic that results in more leads and sales conversions.
It doesn't matter how attractive your website is or how great it looks if no one can find you on the Internet!
Get To The Front Page Of Google In 24 Hours?
If you encounter this claim, don’t even bother being polite. Hang up the phone, or flag the email as spam. The promise may not be for 24 hours, but it will be for a timeframe that’s equally unrealistic. Run quickly in the other direction!
Assuming you’re not in the digital marketing biz, you may be exposed to claims by shady SEO “experts” and even some digital marketing agencies promising a rapid rise to Page 1 of Google, or more leads than you can shake the proverbial stick at in just seven days.
You can’t guarantee results within a particular timeframe – Anyone who promises an increase in leads and conversions – or Page 1 of Google – in less than three months (or any such range) is lying. Even if they don’t blatantly make this claim, but strongly imply it, they’re still being dishonest.
Cheap SEO has consequences. It can harm you. You should not expect cheap SEO to work well.
Beware Of SEO And Google Scams
Make no mistake – SEO scammers are out there, and they want your money!
One of the most common pitches promise such results as Guaranteed #1 ranking on Google. No one can guarantee a first-page ranking on Google – which Google itself makes very clear.
Cheap Website Optimization And SEO
Get it done right and get it done properly, the first time. You can’t afford to do it over. Firms that reference “SEO trade secrets” to get your ranking to the top of the search engine results pages (SERPS) are often planning to use Black Hat SEO Techniques that will get you banned by all major search engines. An ethical and honest agency will tell you their strategy upfront. What you end up with cheap SEO is inexperienced people experimenting at your expense. And they often can be wrong.
Hiring An SEO Specialist
Google’s Maile Ohye shares her advice for hiring an SEO expert (Search Engine Optimizer) to improve the searcher experience on your website.
SEO should indeed be integral to any business that could benefit from an online presence (these days, that’s almost every business).
Cheap Work Isn't Good And Good Work Isn't Cheap
Website Optimization Myths
The Internet is littered with misinformation and terrible advice about investing your money, cooking, raising children, losing weight, playing sports, and of course, website optimization and digital marketing. Unless you’ve been very careful in your own research, you more than likely believe in a few of the SEO myths.
If you believe SEO is just a matter of editing your own website, then you would logically also think that website optimization is something that only needs to be done once. That’s not how it works. If you think it’s expensive to hire a professional, try hiring an amatuer!
Myth: SEO Is About Tricking Google
In my experience, many businesses think that they need to trick Google in order to rank their website high in the search results. To understand why this is a myth, you must put yourself in Google’s shoes. Google’s end goal is to rank the best webpages for any particular search.
It’s true that some businesses do attempt to trick Google by using spammy SEO tactics, that’s not a sustainable long term plan. Sooner or later, Google figures out how to weed out the businesses using spammy tactics, so it’s not at all worth the risk.
Myth: Social Media Has No Impact On SEO
Recently, there’s been a debate in the digital marketing community about whether or not Google uses social media signals in their algorithm. My opinion is simple – it doesn’t matter! What matters is whether or not social media marketing has a positive impact on your SEO. The answer to that question is emphatically yes!
By using social media marketing, you will naturally improve your search engine rankings.
Is Social Media The New Google?
Google’s Senior Vice President Prabhakar Raghavan said in a conference recently that “new internet users don’t have the expectations and the mindset that we have become accustomed to.”
“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search, they go to Facebook or Instagram.”
Why Social Media Matters For Google SEO
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.
People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out!
With such widespread usage and versatility, social media is one of the most effective free channels for marketing your business today.
- Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
- Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers.
- Build relationships: These platforms open up both direct and indirect lines of communication with your followers.
Social Media And SEO
Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing. Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.
It also means making use of the variety of formats social media offers, including images, videos, stories, live streams, online stores, and more.
Top Search Engine Placement
I like to take a personal, one on one approach with every project that I work with. After all, I’m human, just like you. Give me a shot with your web project, I guarantee that you won’t be disappointed! Get Found Today!
I specialize in search engine optimization, (SEO), and web development that is designed to get your business top search engine placement through Google My Business, SEO Techniques, meta tag analysis, professional search engine submissions, link popularity, proper internet writing techniques and keyword placement for your business website.