A mobile website is an inexpensive add-on to your internet campaign.
With the advent of smart phones, 3G and 4G technology, mobile web use could have a significant impact on your business. There will be 5.8 billion mobile subscribers worldwide by 2013 (Portio Research). Mobile web use can represent a large area of untapped business and income when proper optimization and design is used.
A mobile website is designed to display properly on a mobile device such as iPhone, Android and Windows Phone. These web enabled devices (smart phones) use a different resolution to display the website and users can find themselves scrolling both horizontally and vertically just to find the information they're looking for on your site, which will generally lead to them finding a more 'user friendly' experience.